A family company rooted in Sonoma County
Fifteen years of cleaning vacation rentals and homes, inspired by the river, the coast, and the redwoods around us.
What is the story behind Dina's Ascendias?
Dina started cleaning vacation rentals in Sonoma County in 2011 and built multiple trained teams by doing one thing well: leaving every property ready for the next guest or the next family dinner. Today the company serves owners, property managers, and businesses from Santa Rosa to the coast.
Dina grew up believing that cleaning is more than removing dust. A well kept space changes how people rest, work, and connect with each other. That idea shaped the company's first logo, designed by Dina and her son, and it still shapes how we train every new team member.
Our main expertise is vacation rental preparation. We work with short term rental companies and individual hosts who need properties turned over on time, every time, with laundry done, supplies restocked, and a second set of eyes checking the result. That discipline carries into our residential, commercial, and post-construction work.
What do we believe about cleaning?
We believe cleanliness and sustainability go together, that details matter more than speed, and that every client deserves a direct line to the person coordinating their service.
Eco-friendly first
Products and methods that are safe for families, guests, pets, and the Sonoma County landscape we love.
Inspected, not assumed
Our inspectors verify turnovers and deep cleans against a written checklist before we call a job done.
People you recognize
Consistent crews for recurring clients, so the same people learn your home and your preferences.
Why nature is part of our brand?
Dina's favorite places are the Russian River, the Sonoma Coast, and the redwood and sequoia groves of the county. Those landscapes gave the brand its colors: marine green, turquoise water, soft mint, and warm cream. They also set our standard. A clean room should feel as fresh and calm as a morning under the trees.
When we restock a rental with the window open to the vineyards, or finish a deep clean in a home near the river, that connection between clean spaces and well-being is what we are really delivering.
Work with usQuestions about our company
Who owns Dina's Ascendias Corp.?
The company is owned and led by Dina, who founded it in Santa Rosa 15 years ago and still oversees training, inspections, and client relationships. It is a family business with roots in Sonoma County.
Why is the company organized as a corporation?
As the business grew, Dina reorganized it as a corporation under the name Dina's Ascendias Corp. The team, the standards, and the phone number stayed the same.
How many people are on the team?
Multiple trained cleaning teams work every day across Sonoma County, plus dedicated inspectors and a coordinator who stays in contact with property managers and homeowners.
Do you use green cleaning products?
Yes. We default to eco-friendly, low odor products and can accommodate specific product requests for sensitive homes, nurseries, and pet friendly rentals.
Let us take care of your space
One call connects you with the coordinator who will manage your cleaning from the first visit onward.